On June 10, 2025, the REDINN team participated in secondment activities at the Universitat Autònoma de Barcelona (UAB) under the Horizon Europe–funded Se4All project, contributing to Work Package 4 (WP4), specifically Task 4.3: Consumption Patterns and Market Survey.
The session, hosted by UAB’s interdisciplinary research group, aimed to deepen the project’s understanding of how consumers perceive, value, and engage with functional foods — particularly selenium-enriched dairy products developed through Se4All’s innovation model.
REDINN’s representatives:
joined researchers to assess methodologies and cross-cultural differences in health-related consumption behaviours. The team worked on aligning data collection tools with Se4All’s overarching goals in sustainable nutrition, biofortification, and functional food market readiness.
Key areas explored included:
“Innovation is only impactful when it meets people where they are. That’s what makes this task so strategic,” said Donatella Santoro, REDINN CEO.
This activity is part of REDINN’s broader role in ensuring that research outcomes from Se4All are designed with user insight and commercial relevance at the forefront.
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